Would-be residents at Bellway’s Rose Meadow development on Artisan Way, off London Road, can put the money towards stamp duty, or use it to top up their deposits.
From Tuesday, April 1, the threshold at which buyers start paying stamp duty will drop from £250,000 to £125,000 for home movers, and from £425,000 to £300,000 for first-time buyers.
Bellway says the change will mean more people will end up paying a higher sum on their purchase, and this move will help house hunters ‘realise their dream of home ownership’.
In order to qualify, customers must reserve their new home before April 30, and the offer is only available on selected properties.
Jenny Bell, sales director at Bellway, said: “The changes to stamp duty due to take effect on April 1 will add to the costs faced by people looking to get on or move up the property ladder.
“In some cases, it could prove the difference between homebuyers going ahead with their planned purchase or deciding to put their home-moving dreams on hold.
“This is why we have decided to launch our new campaign to support those facing higher stamp duty bills as a result of the changes.
“The incentive will help many people to avoid paying stamp duty altogether while significantly reducing costs for others.
“We also appreciate that some buyers may need support in other ways, which is why we have introduced a level of flexibility to the offer by allowing buyers to put the money towards their deposit if they wish.”
The siting of Rose Meadow on the River Dane’s flood plain has been a source of controversy since before the project got off the ground.
Back in January 2021, following Storm Christoph, the land surrounding the site suffered severe flooding when the Dane burst its banks.
This prompted Northwich’s then MP, Mike Amesbury, to write to the government urging it to consider a complete ban on building on flood plains.
At the time, a Bellway spokesman said: “Both the access road and the development area have been raised well above the flood plain and, despite record river levels, this performed as designed, and construction on site continued.
“These measures were effective during the recent storms and have placed no additional impact on the surrounding area.”
Proposals for the development, which was given outline planning permission back in 2014, include parkland, wetlands, hedgerows, managed woodland, areas of natural rewilding, several naturalistic ponds, and a children’s play area.
Jenny added: “We hope this offer will enable more people to realise their dream of homeownership, and I would encourage any potential buyers to get in touch with our sales teams to find out how they could benefit from the scheme.”
