In the wake of the demolition work, planning approval was granted for 1,000 homes on the land previously occupied by the distinctive pink towers.

The development will also include a retirement home and leisure spaces in one of the largest new communities created in the county.

The site will be known as ‘Benthall Grange’ and its owners have sold off sections to property developers who have been going through the process of applying for new housing on the site.

Ironbridge’s former power station site is gradually being transformed into the new Benthall Grange development. Photo: Tim Thursfield