Voice of the clients
Despite building his own name as a CEO, Dela Cruz still looks back on his past experiences and embraces them as his guiding principles in business.
“You really have to listen to your client,” he said. “The market is the market is the market. That means you have to understand its voice,” he emphasized.
He embodies the essence of a leader who listens, explaining that, “Whether you like it or not, you need to question your assumptions,” as PropTech was created primarily to enhance customer experience.
Dela Cruz identified five key groups for which RealHomes, in partnership with RePay, is developing its modules. The first is for property owners, followed by property brokers and agents. For property developers,
Dela Cruz explained that RealHomes has designed a module that allows them to present their available inventory directly to the market. He noted that many large developers still keep their listings “kind of hidden,” so this module represents a bold move toward transparency and a more customer-facing approach.
The fourth group is business owners connected to the property sector, for whom RealHomes is developing the “Realverse,” a platform combining augmented reality and 3D technology to showcase products online. Lastly, he described property clients, those looking to buy or rent, as one of RealHomes’ largest and most important user segments.
Foot forward in int’l market
Dela Cruz’s innovative leadership has earned him recognition on the international PropTech stage, as he has been invited to represent the Philippines at the Global PropTech Summit in Saudi Arabia this 26 to 27 October.
He proudly shares his optimism: “If there’s one good thing about the Philippines, it’s that we’re actually property-rich.”
As an innovator, he is thrilled to meet other global leaders and gather insights to apply in the Philippine market. He also hopes to connect with trailblazers who share his vision to “open borders for the Philippines in terms of opportunities.”
He expressed confidence that the summit could open new investment channels for the country, citing Mindanao as a promising market for Middle Eastern investors due to its large Muslim population. “Pretty much, I have to sell our country as a whole,” he said. “The goal is to impress.”
Dela Cruz’s confidence shines through, not only because of his business success but because it is deeply rooted in his perseverance and constant pursuit of improvement. From local innovation to the global stage, his efforts and faith in the Philippines’ potential for growth are already making an impact worth talking about.
