Property developers in Delhi NCR are tapping consulting firms, adopting technology for property allotment, and scanning profiles of potential buyers as they increasingly turn cautious in selling homes, to avoid speculator buying.
With many projects getting sold out in days, there are concerns that investors are purchasing units in bulk to reap short-term gains from any price rise. However, developers fear such investors could stop payments after the first instalment, which will severely impact projects in the long run.
Emaar India had appointed Ernst & Young to oversee the allotment process of one of its latest projects, to ensure transparency and corporate governance.
Similarly, Boston Consulting Group oversaw the allocation process for a Signature Global project in NCR, ensuring that the entire procedure from expression of interest (EOI) to allotment, booking, and payment is done digitally.
Bengaluru-based Prestige group, which recently launched its first project in NCR, adopted a tech system where a broker had to fill in details to book an apartment.
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“We believe transparency towards buyers and other stakeholders holds utmost importance today. The demand for premium projects remains strong, particularly in our focused micro-markets of Southern Peripheral Road, Dwarka Expressway, and South Gurugram,” said Pradeep Aggarwal, founder and chairman, Signature Global (India) Ltd. “This demand is driven by the rising appetite of end-buyers for an opulent lifestyle and investors’ growing confidence in sustained returns from the real estate market.”“During FY25, we sold 4,000 units, with property cancellation requests below 5%, reflecting that the market is currently driven by end-users and long-term investors,” Aggarwal said. “Enhanced buyer awareness, digital transparency, regulatory reforms, and rising demand for quality housing have strengthened sentiment.”Many builders have also started taking more than Rs 20 lakh booking amount to ensure they get only serious buyers.
“Some of the builders have started thinking of giving credit rating-linked discounts while some are ready to give discounts if the buyer is taking home finance. Both ensures that payment will continue to come during the construction period,” said Anckur Srivasttava, chairman of GenRealProperty Advisers, a real estate advisory firm.
Housing sales across the top seven cities fell sharply during the June quarter, as a steep rise in property prices and geopolitical tensions impacted homebuyer sentiment, showed a survey by a real estate consultancy. However, unit sales climbed sequentially.
In calendar years 2023 and 2024, over 100,000 units were sold every quarter. In 2025, 93,280 units were sold in the March quarter, and 96,285 units in the June quarter, signalling a slowdown in the sector.
