As branded residential living continues to expand in Thailand’s Phuket, Charn Isaara Group has entered the market with an exciting new venture: the Sri panwa Lagoon Residence. The exclusive mixed-use lakeside development, delivered by the same visionaries behind the Baba Beach Club, is set to become one of the most anticipated launches of 2026.
Location
The properties are within close proximity of Bang Tao Beach, Porto de Phuket and Boat Avenue
Located in one of Thailand’s most desirable island destinations, the Sri panwa Lagoon Residence is nestled within a private lagoon enclave in Bang Tao, set across 60 rai (approximately 24 acres) of land on the northwest tip of Phuket.
The strategic location responds directly to the priorities of today’s global property buyers who seek privacy, space and a deep connection with nature. The development includes 20 private waterfront pool villas and 14 “Multi-Flex” design houses, both equipped with a range of innovative lifestyle amenities to facilitate truly bespoke living.
The properties provide exceptional proximity to Bang Tao Beach, Porto de Phuket and Boat Avenue, placing residents within easy reach of dining, shopping and leisure while still maintaining a sense of calm and seclusion.
Favoured by both Thai and international buyers, this location continues to drive Phuket’s luxury real-estate performance, where branded villa developments remain in high demand and limited supply.
Unique design
Each villa has a private pool and between three and six bedrooms
Each property at Sri panwa Lagoon Residence is brought to life by Habita Architects and Studio Chemistri, who excel at balancing modern architecture with functional tropical living. Each villa has a private pool and between three and six bedrooms, and is tailored to its individual lagoon-facing plot.
Also included in the development is an innovative “multi-flex” house design. Each of these properties contain three to five bedrooms, rooftop spaces and private swimming pools. These adaptable spaces are suited for residential, business or leisure use, and embody a new emphasis on flexibility in refined luxury design.
Seamless indoor-outdoor transitions, private infinity pools and open-plan living areas capture Sri panwa’s signature contemporary minimalism. Every element has been carefully considered to deliver a bespoke, world-class living experience.
Natural surroundings
The development is surrounded by lush greenery and water
Sri panwa Lagoon Residence is surrounded by lush greenery and water, blending the tranquility of Phuket’s natural landscape with elevated design. Each villa is meticulously designed to maximise panoramic lagoon views, creating a serene connection between architecture and environment.
As sustainability and biophilic design become defining hallmarks of global luxury real estate, Sri panwa Lagoon Residence stands at the forefront of this evolution in Thailand. The landscaping preserves native plant life and integrates generous outdoor spaces that encourage residents to slow down and reconnect with nature. Complementing this, residents have access to premium wellness and leisure facilities. Baba Lake Club, an exclusive retreat offering a state-of-the-art fitness centre, lap pools, hydrotherapy zones and outdoor lounges, is a standout feature.
World-class hospitality
Sri panwa Lagoon Residence will be managed by the same award-winning team behind the flagship Sri panwa resort, ensuring residents experience world-class service and attention to detail at every level. From concierge assistance and property management to curated lifestyle amenities, the operational model reflects the brand’s reputation for excellence. This approach aligns with the global rise of branded residential living, where discerning owners seek a seamless blend of investment, service and lifestyle under a trusted name.
A company spokesperson said: “The residential lagoon concept will continue the legacy of the world-renowned Sri panwa brand, celebrated for delivering over two decades of iconic, luxurious hotels and residences. The development reflects growing international demand for branded residences that combine investment value, architectural distinction and resort level hospitality – and we’re really looking forward to expanding the portfolio.”
