Internet personality Ellidy Pullin is selling a Gold Coast property
Model and property developer Ellidy Pullin is capitalising on a fleeting opportunity to list her Gold Coast apartment with newly revealed ocean views, before a two-storey house is built on the sand, blocking the prized outlook.
The currently unobstructed beachfront views are a temporary bonus, as the property which previously stood opposite has been demolished to make way for a new home.
Ms Pullin, a popular social media influencer, author and widow of former world champion snowboarder Alex ‘Chumpy’ Pullin, has put the renovated Palm Beach unit on the market via an expressions of interest campaign with Coastal agent, Ed Cherry.
4/238 Jefferson Lane, Palm Beach
It’s beachfront…for now
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Records show she paid $900,000 in June 2023 for the two-bedroom, one-bathroom investment property in the 1970s Ocean View Lounge building at 238 Jefferson Lane.
The sale comes as Ms Pullin shifts focus to a new project, a duplex development planned for a beachside site close by.
She bought that site off market for $3.15m in May 2024 after selling another southern Gold Coast property for $1.76m two months prior.
Plans lodged with council in August detailed a proposed four-storey building with two luxury four-bedroom units, each including a sunken lounge room and dining area, infinity pool, sauna, ice bath and outdoor shower, along with a rooftop entertaining space.
Ms Pullin is a model, podcaster and author who has turned her hand to property development
Pictured in 2020 with late partner, Olympic snowboarder Alex ‘Chumpy’ Pullin
Mr Cherry said Ms Pullin’s vision had grown with each project, stating she had “nailed” the smaller scale beachside reno at the holiday hotspot of Palm Beach.
Sitting amid a mix of mansions and beach shacks along exclusive Jefferson Lane, the unit had operated as a successful short-term holiday rental, turning over about $70,000 a year.
But while listing photos show uninterrupted coastline visible from the apartment’s large balcony, Mr Cherry confirmed the view would soon be “built out”.
“It’s beachside, but not oceanfront. There will be a new two-storey home in front,” he said.
The unit has operated as a popular holiday rental
Freshly renovated interiors
Living areas open out onto a large deck
The apartment was described in the listing as “carefree, coastal and charming”.
“Footsteps from the beach and one of just four in a complex…it’s infused with a blend of modern and vintage character.
“The kind of cheerful ambience that instantly makes you smile, it’s awash with sunlight and sea breezes.”
Features include an open-plan kitchen, living and dining zone with bifold doors opening onto the deck, while the generous master bedroom has a built-in window seat and modern bathroom.
“The unit already has an established reputation as a popular Airbnbn so there’s opportunity to earn short or long-term rental income,” Mr Cherry said.
PropTrack data shows unit prices in Palm Beach were up 3.4 per cent over the past year to a median of $1.81m.
Artist’s impression of Ms Pullin’s proposed development. Picture: Supplied
