Aston Martin is bringing its legendary design beyond the road, partnering with Clearwater-based Valor Real Estate Development, to launch its first residential tower outside South Florida.
The debut project, Aston Martin Residences Daytona Beach Shores, will rise 18 stories along the oceanfront with 86 residences, double-height penthouses and more than 10,000 square feet of public dining and café space. Completion is expected in 2029.
This project is more than a new luxury tower — it’s an example of how global brands choose local partners and what those choices reveal about leadership, credibility and the rise of North Florida’s real estate market.
Luxury Is moving north
For decades, Florida’s luxury development landscape has been defined by its southern coast, with Miami, Fort Lauderdale and Palm Beach setting the standard for prestige and design.
Daytona Beach Shores, better known for auto racing and sand than marble and skyline views, wasn’t an obvious next chapter. That, says Moises Agami, CEO of Valor Real Estate Development, is precisely why it made sense.
READ AGAMI’S COVER STORY: The CEO of Valor Capital has big visions for projects in Tampa Bay
“As developers, our job is to come into an area, observe what it has, identify what it needs and then build with purpose,” Agami said. “That’s exactly what we’re doing in Daytona Beach Shores.”
Stefano Saporetti, Aston Martin’s director of brand diversification, agreed. The move north, he said, was as strategic as it was symbolic.
“Luxury is not only possession. It’s experiential,” Saporetti said. “We are creating environments that reflect our DNA and deliver that sense of experience beyond the automobile.”
Partnership as a leadership discipline
The partnership between Aston Martin and Valor was built on a shared vision.
“When we first met Aston Martin, we fell in love with some of the same concepts we’ve lived by — the honesty of communication and the honesty of materiality,” Agami said.
Aston Martin chose Valor for its authenticity — a partner that reflects the same integrity and precision that define the brand.
“We love to work with the best in class,” said Saporetti. “This is the first of many.”
That authenticity made Valor the ideal partner. “We love to work with the best in class,” said Saporetti. “This is the first of many.”
The idea of honesty in materiality — showing craftsmanship rather than hiding it — became more than a design principle; it became a statement on leadership and the power of transparency to elevate an entire industry.
Design as strategy, not decoration
From concept to construction, the Daytona Beach Shores project reflects a shared discipline between Aston Martin and Valor: design as strategy.
“It’s not just about putting stone or marble,” Agami said. “It’s about how you cut it, how you shape it, how you finish it.”
That level of craftsmanship — where every surface, from leather to stone to glass, is deliberately refined — defines both companies. “Nothing is disguised,” Agami said. “Every element stands on its own merit.”
Early in the process, Valor envisioned a tower inspired by speed.
READ: Tampa’s Bayshore to welcome $136 million Magnolia Hotel
“At first we thought, let’s make it look like a race car,” Agami said. “Aston Martin challenged us. They said, ‘Let’s bring our values, not our bodywork.’”
That exchange reshaped the collaboration, shifting the focus from imitation to interpretation — from the look of speed to the feeling of it.
Marek Reichman, Aston Martin’s executive vice president and chief creative officer, said design should engage all the senses.
“Even with your eyes closed, you should feel that ambiance — the touch, smell and sound that tell you exactly where you are,” Reichman said. “For me, it’s about creating that sensation of wow — the same feeling you get when you approach and drive an Aston Martin.”
That precision, he added, turns design into legacy. “We don’t create consumables. We create collectibles. And buildings are forever.”
Building beyond the market
The site sits on the same stretch of sand where early auto races once ran, tying the project to Aston Martin’s racing heritage.
“This property sits exactly where the races once ran,” Agami said.
But history alone did not justify the investment. Daytona Beach Shores has endured hurricanes and economic setbacks in recent years, and Valor saw the project as an opportunity to build confidence and infrastructure.
READ: Ybor’s Gasworx reveals historic names for new buildings
“In difficult times, we need leaders who step up, who build, who create and who keep moving forward,” Agami said. “Our building will be the safest, best-engineered structure on the beach. It’s about optimism through design.”
The project’s structural ambition, paired with Aston Martin’s design ethos, signals more than resilience. It reflects a belief that real estate can serve as both an anchor and a catalyst — a model for how bold development can shape the future of coastal cities.
Luxury with a civic vision
Although the residences target the ultra-luxury market, the development includes 10,000 square feet of public space with cafés, bakeries and a beachfront lounge.
“About 10,000 square feet of this project is dedicated to public access — spaces where people can enjoy the beach, the air and the view,” Agami said. “We want to elevate the neighborhood, not isolate it.”
That approach extends Valor’s belief that great design should serve the community that surrounds it. The public-facing amenities were shaped after conversations with local business owners and residents, who identified a need for high-end dining and gathering places along the coast.
“Our mission is to build world-class developments that create continuous value for owners, visitors and the community at large,” Agami said.
READ: Sarasota growth continues as Kolter breaks ground on new apartments
That philosophy echoes Valor’s work at Serena by the Sea in Clearwater, where design, wellness and community intersect to redefine coastal living.
The same principle guides this project. Luxury, Agami said, is not a wall that separates people — it is an experience that connects them.
The Road Ahead
The Daytona Beach Shores tower marks the beginning of a larger collaboration between Aston Martin and Valor, with additional sites planned in Tampa Bay and Mexico City.
“It only took us 40 years to become an overnight success,” Agami said with a smile. “When values align — precision, beauty and purpose — extraordinary things happen.”
For Aston Martin, the partnership extends the brand’s design philosophy beyond the road. Marek Reichman, executive vice president and chief creative officer, said each residence is designed to embody the same sense of story and identity that defines the company’s cars.
READ: Inside the $12.7 million sale of Tampa’s Buccaneer Square
“When you’re in an Aston Martin residence, there’s a story to tell,” Reichman said. “Most people can’t describe their home, but these homes give you something to talk about.”
The collaboration represents more than brand expansion. It is a shared pursuit of permanence — creating spaces that inspire the same emotional connection as the drive of an Aston Martin itself.
Why It Matters
The partnership between Aston Martin and Valor Real Estate Development goes beyond luxury branding. It demonstrates how alignment between global identity and local expertise can create lasting value.
It also signals a shift in Florida’s development narrative. For years, luxury in the state has been measured by geography — how close a project stood to Miami. This collaboration proves that design credibility can travel, and that leadership rooted in authenticity can reshape markets as effectively as capital.
It is a story of two philosophies meeting at the same intersection: British craftsmanship and Florida entrepreneurship. Both are grounded in the belief that design excellence builds legacy, and that legacy, when done right, becomes an enduring form of value.
In business as in architecture, endurance is the ultimate luxury.
Stay Connected
Sign up for TBBW’s newsletter
Follow TBBW on social media
Read more TBBW stories
