Watsons, SM Beauty, and LOOK At Me join forces to bring together over 160 brands in Beautycon 2025: Destination Beauty.
The highly anticipated Beautycon 2025 is happening! From August 28 to 31, function rooms 1-5 of the SMX Convention Center Manila will transform into a giant beauty playground featuring over 160 of the best beauty brands in the market. Watsons, SM Beauty, and LOOK At Me have teamed up again to bring this event to life, giving Watsons Club, SMAC, and LOOK At Me members the ultimate beauty experience.
Attendees can explore exciting beauty zones, each packed with immersive brand booths: premium beauty, cosmetics and fragrances, men’s, skincare, and personal care. Beauty lovers are also in for a treat as some of the most sought-after Filipino and Asian beauty brands, such as Chuchu Beauty, Lucky Beauty, Numbuzin, Torriden, &honey, 8 The Thalasso, Fino, Wakemake, Cologram, BringGreen, and more, are arriving in the market for the first time during the event.
Aside from the incredible shopping experience, attendees also get to see beauty and industry icons up close and personal, and learn from engaging talks and brand segments. It’s a star-studded affair with guests like Heart Evangelista, Kathryn Bernardo and Marco Gumabao for Fresh, Nadine Lustre for Luxe Fragrances, Anne Curtis for BLK, Gabbi Garcia for QuickFX, Sarah Lahbati for Hada Labo, Janine Gutierrez for Nivea, Dra. Vicki Belo, Hayden Kho, and Sarah Geronimo for Belo Essentials, Solenn Heussaff for Cetaphil, Rabiya Mateo for Hairfix, Ashley Ortega for Skintific, Andrea Brilliantes for Lucky Beauty, Max Collins for Ready Set Glow, and so much more.
“As the leading beauty and personal care retailer, we’re excited for our Watsons Club, SMAC, and LOOK At Me members to experience an even bigger Beautycon this year. Last year was already remarkable, but this year, it’s all about going big and enjoying the exclusive perks of being a loyal customer,” says Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines.
Watsons Club, SMAC, and LOOK At Me members are entitled to FREE event access. Just show your membership QR codes for Watsons Club and LOOK At Me members and SMAC cards at the registration booth for admission. Mark your calendars and see you at Beautycon 2025!
Beautycon 2025 schedule:
- 12 p.m. – 9 p.m. on August 28
- 10 a.m. – 9 p.m. on August 29-31
Get exclusives and updates by following @watsonsph, @smbeauty, and @lookatme on social media.
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