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Buyers favor walkable communities, access to retail and F&B, proximity to schools, wellness facilities, and integrated lifestyle experiences
New data released by TownX Real Estate Development has revealed a significant shift in homebuyer preferences. This shift in buyer preferences aligns with Dubai’s continued growth as a destination for a diverse and discerning buyer base seeking elevated living standards, the developer said.
According to the data, 63% of homebuyers in Dubai are now prioritising location, community amenities, and lifestyle value over price when making purchasing decisions. This shift is evident in TownX’s proprietary data, customer insights, sales performance, market trends, and observational analysis conducted over the past six months.
The data shows that buyers are increasingly focused on long-term value. They favor walkable communities, access to retail and F&B, proximity to schools, wellness facilities, and integrated lifestyle experiences. These factors outweigh short-term cost considerations for many buyers, the developer said.
Haider Abduljabbar, Executive Director at TownX said, “This is what we’ve been seeing on the ground. Today’s buyers are seeking a complete lifestyle when purchasing a property, and do not settle for the basic real estate purchase. Communities that offer strong connectivity, modern amenities, and thoughtful design are now commanding significantly more interest than properties judged solely on price. Given the realities on the ground, we’ve aligned our development strategy with these evolving expectations. Our goal is to create human-centric, accessible communities that resonate with modern homeowners offering the right mix of convenience, comfort, and value for years to come.”
The data shows that demand is highest in mixed-use, master-planned communities that combine residential, retail, and leisure spaces. Buyers are clearly willing to invest in developments that improve their quality of life. TownX attributes this shift to Dubai’s evolving real estate market, where end-users and investors prioritise long-term livability and community-focused environments.
